When creating your content, you must ensure it will be totally useful and relevant to your audience. Are relevant – generic materials that are not highly relevant to a reader or your audience will not result in increased success.Magnets should always be about valuable information and something of high-perceived value. They are informational – promotional material will neither excite nor inspire.For your magnets to be successful for lead generation, it must follow these six rules: This means that your ‘magnets’ should do more than just inform or educate, they should inspire.Ī core function of ‘magnet marketing’ is lead generation. The content or ‘magnets’ you use for your live or post event marketing is all about turning your insight and advice into initiatives that change people’s minds and incite action. Thought Leadership is exploiting your unique position as a speaker or presenter to generate valuable insight and advice on issues that interest your audience. If you can afford it, make sure you bring along ten or twenty signed copies of your book as special giveaways. P.S Hard-copy books at events are a great take-away item. A copy of your latest book (Digital or hardcopy).Limited time access to your membership site.To be of ‘high perceived value and low cost’. Now this is not a magnet in the real sense, but rather something related to your topic or personal brand that you could offer to your audience.
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